Facebook Advertising – Using Ads on Facebook to Promote Your Business

Marketing your company on Facebook is just plain smart. Social media sites like Facebook have quickly become a way of life for over 700 million people of all demographics. What was once a young person’s domain is now popular with teenagers, college students, young professionals, parents and grandparents all around the globe.

Many companies benefit from establishing a company Facebook fan page that extends awareness of their products and services. However, targeted Facebook advertising is designed to make the most of your advertising dollars. People use Facebook to communicate with friends, connect with new people, play games, get advice, and find out information. They also use it to display information about themselves.

Part of the Facebook profile includes location, age, gender, marital status (including in a relationship, engaged, in a domestic partnership, divorced, single, married, etc.), college degrees, schooling, occupation, interests, and more. Facebook advertising uses these sources of information to target specific groups of members according to how relevant the company’s offerings are to them. For instance, you can choose to target married men from age 30 to 50 in your area. A wedding-related business may choose to target ladies in the company’s city from 22 to 35 whose status indicates that they are engaged.

Facebook advertising can include simple images and text with links back to your main website or Facebook fan page. A ‘Like’ button just like those on a Facebook fan page can be added to the advertisement as well to promote interaction with your company straight from the ad.

Budgeting for Facebook ads is simple. You can set a daily budget and the program will only generate the proper amount to stay within that budget. Companies can choose CPC (Cost Per Click) or CPM (Cost Per Mille). CPC advertising budget is based on the number of clicks the ad receives, while CPM is about how many times a page is displayed to a user that has the ad displayed.

CPM refers to the cost of each group of a thousand views of the ad. Mille is a Latin word indicating thousand. CPC ads will always have a call to action, such as clicking a link or a ‘like’ button. CPM ads are more like traditional television or print ads that are there to gain the viewing time of the high traffic numbers on certain sites.

No matter which type you choose, Facebook marketing can be very successful. If setting up and running the campaign sounds like a lot of work, we can customize a Facebook advertising strategy and run the campaign for you.